Tiger
India. The growth in population and industrial development is
affecting the plants and the wildlife due to deforestation.
In India with over 12% land covered with forests, we have only 1,400 tigers left.
It is a matter of great concern and ndtv organized a save tiger campaign.
On 15th July 2012, NDTV joined hands
with Aircel to telecast a programme on Save Our Tiger for 12 hours which was
viewed by millions and through this programme a fund of Rs 5.81 crore was
raised which would be used to save the tiger
.
NDTV Chairman Dr. Prannoy Roy and Save Our Tiger
campaign brand ambassador Amitabh Bachchan arrive at the Pench Tiger Reserve
for the 12-hour Telethon. Kailash Kher ,Sunidhi Chauhan and many more
celebrities and singers joined this effort. This tiger campaign provided a
platform to tiger conservationists for issues to be raised and concerns to be
addressed.
It was a fine effort of ndtv by telecasting such
a great cause for 12 hours.
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